A hat box from which to pull out Gallia e Peter's brand heritage, keeping intact the excitement and surprise of dredging up shapes, hat fashions and hairstyles, of finding names, sayings, collections, relationships, and lost skills, places and people at the origin of history.
Out of the Hat Box serves to connect the dots, to find associations, correspondences, to engage all those who love divergent thinking, who identify with the hat community (people, archives, institutions, collectors) in the passion for fashion, in stories that take time, in gestures of care and attention. In the thank you, and please, yesterday as today.
Once upon a time and still is a milliner's shop, Gallia e Peter, born of the love affair between the children of two historic milliners, Angela Paschero Gallia with her hat shop active in Turin since 1904 and Giovanna Cornelia Peter with her atelier in Milan. Two entrepreneurial activities that became one in the 1930s in Milan. Two valuable activities that gave birth to a new legend.
And to grasp all the contingencies that make order an unpredictable and exciting heritage. An alphabetical list through which to learn the words of the familiar lexicon of Gallia e Peter, in which A stands for Golden Years (the 1950s, of course), B for Borsalino and Brunetta, C for House of Copies, F for flowers, V for veil. And so on.
Time for a phone call to contact those who made history, to remember Angela Paschero, Cornelia Peter, Maria Gallia, through the words of Laura Marelli, the last heir, to discover some of the most significant creations from the Gallia e Peter archives. It will be possible to buy a unique and special hat, to learn something about millinery, about know-how, about preserving and vitalizing the memory of an extraordinary family history.